Making-Money-Month Is Now!

For those of us who grew up with parents who worked for businesses rather than owned them, the world of business can be quite a mystery. Even more so if we’ve dared to try to start one of our own. There is the factor of what type of business to start - a product or service business. There are the issues of doing a good market analysis, licensing the business, understanding the codes of law governing businesses, and determining just what type of business structure to choose - especially if the business will have employees. For example, should we start a sole proprietorship or a corporate business? It’s a lot to work on, and it’s not an overnight process to the road of success. But, the most crucial challenge to whether a business succeeds or fails lies deep within the realm of emotional versus financial intelligence.

Many start-up businesses fail within the first year of existence. This is especially so with businesses started from home, or exist without the traditional bricks and mortar structure we are so accustomed to. And, far too often the reason many start-up businesses fail has to do with the emotional challenge the new business owner faces. The challenge of seeing him or her self now as a business owner, rather than a paid worker for someone else’s business. It means dressing differently, thinking differently, and talking differently. It means believing that you are already successfully established even if you have a long ways to go on the business’s balance sheet. To put simply, if the business owner doesn’t have a firm belief and commitment in the business and his or her role as the owner, then others simply won’t be convinced that this business is the place to get what they need.

Then, there is the crucial issue of having the financial intelligence to keep the business going in the direction the new owner desires. To put it simply, if the new business is only taking money to operate and not making money, it won’t be long before the doors of opportunity become closed. No matter how much motivational self-talk and emotional pump-me-up the new business owner does, it is the results shown on the bottom line that determines the future of the new business. And, if the bottom line is steady generating a negative, the business will eventually lose. Far too many new business owner simply don’t understand this simple fact and it’s incredible impact upon the future of his or her business. And, far too many system based business endeavors, such as network marketing, fail to properly focus the majority of their teaching on this.

To keep the vision, motivation, commitment and, ultimately, the business alive, a start-up business owner must simply know the ins and outs of basic business accounting. The more he or she comprehends the principles of good financial management, the greater the chance of achieving the desired goals for the business. It is, ultimately, the financial bottom line the determines whether a business owner maintains the belief and dreams associated to his or her business. The financial bottom line determines just how much commitment to marketing and advertising the principal staff of the business will willing give. It’s very encourage able to develop a love for numbers, especially when working with the basic additions, subtractions, multiplications, and divisions of the financial budget. Here’s a recommended source to spur this number love: http://www.jtsef.com/financial.htm .

Many schools of thought teach that marketing and advertising is the key to success in any business. To their credit, there is a certain truth to this, because the market is a numbers game. The greater the numbers of people that know about the owner’s business, it’s products or services, the greater the chances of getting the sale. Understanding the numbers allows us to measure where we are and where we want to go. But, regardless how successful the new business owner is with marketing and advertising his or her business, no amount of business exposure alone can guarantee the success of the business. There are big businesses that are testimonies to this fact with their sudden bankruptcies at the time they seem to be at their greatest.

Ultimately, the deciding factor on whether a business succeeds or fails lies in the level of knowledge and expertise that the principle players of a business have with the business balance sheet. This level of knowledge also determines just how much belief the business owner has in his or her business, and how willing he or she is to make the necessary efforts and adjustments that steadily drive a business up to the road of success. And, once reaching this point where the customers and clients are knocking at the door and the money is rolling in, it is the degree of financial intelligence that will ultimately determine whether the business stays in business or not. And, no amount of motivational self-talk or marketing is likely to change this simple reality.

What this means for those who are just starting a business or are struggling to keep a business idea alive, is that it is imperative to develop a deep appreciation - if not love - for numbers and how these numbers play out on the business balance sheet. If the business is progressing in a positive way financially, the rest of the aspects to running a business will fill itself in over time. Isn’t it a lot easier to learn the ends and outs of operating a successful business venture and maintaining the commitment and motivation to the business vision when the business is steadily in a financial growth? Something to seriously think about. Especially, if owning a business is an appealing idea, but is equally as much a mystery to the aspiring entrepreneur. The key to success ultimately is determined by the plusses and negatives found in the business’s balance sheet. And, a focus on this will dispel many of the mysteries and emotional challenges to owning a business.

Joseph T Farkasdi is the President of JtseF, Inc. and is a member of the Financial Freedom Society. He is an entrepreneur who is committed to helping others achieve the financial lifestyle they desire. For more information, visit http://www.jtsef.com/financial.htm .

TheDesireForMoney@jtsef.com

Article Source: http://www.jtsef.com/articlesfromthepresident.htm

A shipping case encompasses all types of cartons or containers used to safely transport goods from a particular place to another area. Formerly, only standardized rectangular-shaped boxes were used for transporting materials and other kinds of products. However, with the advancement of technology, manufacturers are now producing customizable shipping cases in different shapes and sizes to meet the requirements of prospective customers.

There are many types of shipping cases, such as custom ATA shipping cases, telescope cases, flight cases, hardwood cases, fiberglass cases, medical equipment cases, graphics cases, storm cases, trade show cases, etc. Each type has its own unique features and advantages.

Shipping cases paved a new way in the packaging industry for shipping goods to various destinations. A shipping case avoids any loss or damage of goods during transportation. The shipping cases are made from different kinds of materials like aluminum, plastic, foam, fiberglass, hardwood, etc. The process or phases in the production of shipping cases differ from case to case.

Hardwood cases have a smooth exterior surface and are designed and built to endure the severe shocks and damages of frequent transport. Flight cases are specifically designed and constructed to withstand the rigorous transport, and these cases should also meet the standards established by the Airline Transport Association. The newly developed fiberglass cases are very long lasting and lightweight. The skeleton of the fiberglass case is usually constructed by aluminum for better sturdiness. Storm cases are particularly suited for very sensitive and expensive equipment, as compared to other shipping cases.

Nowadays, shipping cases offer better quality, durability, and safety. A customer can choose a shipping case based on his specific requirements.

Direct sales can be very attractive. For some reason, people think selling through a party plan is an easy way to make money. Sometimes the product is really cool - like jewelry or home spa products. Sometimes you think of the discount or fun parties you will have. You think it’s a great chance to get out of the house for some FUN. There is a problem though with party plans. They are absolutely not for everyone.

So who might not be successful when they join a home party plan?

People out of touch with their own strengths and weaknesses.

Those that don’t find success in direct sales often believe they are more social than they really are. They talk about how this is a great chance to get out and about - to be around people and have fun but in truth, they really want to stay home and wait for money to fall through the roof. (I know - I’ve been there myself!)

People that fear change

People talk a good talk about wanting to set goals and achieve dreams but some want these successes to come without change on their part. Sometimes, we talk about wanting change. We say we want to do something different and new but honestly, just the thought of CHANGE rattles some of us to the bone! Without change, we are stuck. Change that helps you grow as a person is wonderful. Change that brings you financial success is motivating. Change that leads to friendship and working with your own team is priceless.

People that want the easy road

There are people that think direct sales is easy and that money will pour in with little effort of their part. Nothing could be farther from the truth. Direct sales success (just like everything else in life) is totally dependent how much focus and energy is put into the business. There is a direct correlation between what you put into it and how much money you make. If you can’t muster up the nerve to be out making contacts most days then the parties will not happen, you won’t recruit or book fundraisers - you won’t make money. Anything of worth in life means work. Work fueled by your passion is FUN.

People that have lack belief

People that don’t have faith in the VALUE of what they offer their customers will not succeed. Lack of faith in yourself or your business will keep you in your home, not making the money you dreamed of making. Without total belief in the quality of what you offer, selling is near impossible. the product they offer.

If you are shy or uncomfortable around people but want to be in direct sales, there is only one true solution - fall in love with your product. This passion of yours will help you overcome these obstacles. Your belief in what your product can do for your customers is what will truly motivate you to step outside your comfort zone. Only then will you start booking parties and fundraisers that lead to all that FUN part of direct sales and of course, the income!

Success in direct sales means growing and changing while learning new skills. If you want to stay home more than be out with people, then joining a party plan isn’t going to work. If you are afraid of work or rejection, then don’t look to direct sales for your home business. If you don’t love the products you would be selling, it’s a no go for direct sales.

Direct Sales - Party Plans aren’t for Everyone!

Direct sales can be very attractive. For some reason, people think selling through a party plan is an easy way to make money. Sometimes the product is really cool - like jewelry or home spa products. Sometimes you think of the discount or fun parties you will have. You think it’s a great chance to get out of the house for some FUN. There is a problem though with party plans. They are absolutely not for everyone.

So who might not be successful when they join a home party plan?

People out of touch with their own strengths and weaknesses.

Those that don’t find success in direct sales often believe they are more social than they really are. They talk about how this is a great chance to get out and about - to be around people and have fun but in truth, they really want to stay home and wait for money to fall through the roof. (I know - I’ve been there myself!)

People that fear change

People talk a good talk about wanting to set goals and achieve dreams but some want these successes to come without change on their part. Sometimes, we talk about wanting change. We say we want to do something different and new but honestly, just the thought of CHANGE rattles some of us to the bone! Without change, we are stuck. Change that helps you grow as a person is wonderful. Change that brings you financial success is motivating. Change that leads to friendship and working with your own team is priceless.

People that want the easy road

There are people that think direct sales is easy and that money will pour in with little effort of their part. Nothing could be farther from the truth. Direct sales success (just like everything else in life) is totally dependent how much focus and energy is put into the business. There is a direct correlation between what you put into it and how much money you make. If you can’t muster up the nerve to be out making contacts most days then the parties will not happen, you won’t recruit or book fundraisers - you won’t make money. Anything of worth in life means work. Work fueled by your passion is FUN.

People that are fearful

People that don’t have faith in the VALUE of what they offer their customers will not succeed. Lack of faith in yourself or your business will keep you in your home, not making the money you dreamed of making. Without total belief in the quality of what you offer, selling is near impossible. the product they offer.

If you are shy or uncomfortable around people but want to be in direct sales, there is only one true solution - fall in love with your product. This passion of yours will help you overcome these obstacles. Your belief in what your product can do for your customers is what will truly motivate you to step outside your comfort zone. Only then will you start booking parties and fundraisers that lead to all that FUN part of direct sales and of course, the income!

Success in direct sales means growing and changing while learning new skills. If you want to stay home more than be out with people, then joining a party plan isn’t going to work. If you are afraid of work or rejection, then don’t look to direct sales for your home business. If you don’t love the products you would be selling, it’s a no go for direct sales.

Direct Sales - Party Plans aren’t for Everyone!

Direct sales can be very attractive. For some reason, people think selling through a party plan is an easy way to make money. Sometimes the product is really cool - like jewelry or home spa products. Sometimes you think of the discount or fun parties you will have. You think it’s a great chance to get out of the house for some FUN. There is a problem though with party plans. They are absolutely not for everyone.

So who might not be successful when they join a home party plan?

People out of touch with their own strengths and weaknesses.

Those that don’t find success in direct sales often believe they are more social than they really are. They talk about how this is a great chance to get out and about - to be around people and have fun but in truth, they really want to stay home and wait for money to fall through the roof. (I know - I’ve been there myself!)

People that fear change

People talk a good talk about wanting to set goals and achieve dreams but some want these successes to come without change on their part. Sometimes, we talk about wanting change. We say we want to do something different and new but honestly, just the thought of CHANGE rattles some of us to the bone! Without change, we are stuck. Change that helps you grow as a person is wonderful. Change that brings you financial success is motivating. Change that leads to friendship and working with your own team is priceless.

People that want the easy road

There are people that think direct sales is easy and that money will pour in with little effort of their part. Nothing could be farther from the truth. Direct sales success (just like everything else in life) is totally dependent how much focus and energy is put into the business. There is a direct correlation between what you put into it and how much money you make. If you can’t muster up the nerve to be out making contacts most days then the parties will not happen, you won’t recruit or book fundraisers - you won’t make money. Anything of worth in life means work. Work fueled by your passion is FUN.

People that are fearful

People that don’t have faith in the VALUE of what they offer their customers will not succeed. Lack of faith in yourself or your business will keep you in your home, not making the money you dreamed of making. Without total belief in the quality of what you offer, selling is near impossible. the product they offer.

If you are shy or uncomfortable around people but want to be in direct sales, there is only one true solution - fall in love with your product. This passion of yours will help you overcome these obstacles. Your belief in what your product can do for your customers is what will truly motivate you to step outside your comfort zone. Only then will you start booking parties and fundraisers that lead to all that FUN part of direct sales and of course, the income!

Success in direct sales comes with personal growth and learning new skills. If you want to stay home more than be out with people, then joining a party plan isn’t going to work. If you are afraid of work or rejection, then don’t look to direct sales for your home business. If you don’t love the products you would be selling, it’s a no go for direct sales.

Yes, the commission rates can be great - some direct sales companies offer up to 50% commission plus override commissions for team building and management. Working from home in direct sales can be lucrative and fun. You can join many direct sales companies for less than $100 so the start up is amazingly low compared to other business start up costs. All of these make direct sales a great home business opportunity BUT only for those that want to be challenged.

Are there really great direct sales opportunities out there? Yes, indeed but only for the right person. Before you join a direct sales company or consider booking parties, look at what you love to do and what you are willing to do to make it work. Otherwise, save your time and money. There are other ways to earn money from home!

Copyright 2006 The Fitness Consulting Group

In most health clubs the personal training department is viewed as a source of some additional cash flow and is focused on the affluent component of the clubs member base. Typically trainers will offer an assessment to new members and will only impact the club’s bottom line by selling packages to those members who can afford one, two or even three sessions per week training. Unfortunately, this is very shortsighted. A well-structured personal training department can be much more than a profit center impacting only a small segment of your club’s member base, it can be your club’s customer service center, referral and retention center and a source of as much as 25% of your club’s gross revenues all rolled up intro one. You just have to look for ways to maximize your trainers’ impact in your club. Here are four tips to get you started.

1. Generate Higher Usage Rates Among Club Members.

If you’re maximizing the role your personal trainers play in your club, invariably your usage rates will climb. By offering a complimentary personal training and program design session to all new members you will ensure that everyone that joins your club will feel more comfortable and have an initial “game plan” to get the results their looking for. When they feel comfortable in your club and feel they’re on the path to their desired results, regular attendance is a foregone conclusion. And that’s going to result in:

•Increased likelihood of them remaining a member of your club longer.

•Increased likelihood of them referring new members to your club.

•Increase the lifetime value of that member via peripheral purchases like cooler drinks, nutritional supplements, tanning sessions, fitness apparel and services like personal training and weight management coaching.

2. Improve Club Member Retention Rates.

In this market where there are new health club franchises popping up almost every other month, and new clubs opening at a break-neck pace, holding on to the members you already have has to be your first objective.

It’s much easier (and also much cheaper) to retain a current member than it is to gain an entirely new member.

You’ll have a much better retention rate if your members:

•Feel a sense of community in your club, which can begin with the personal trainers.

•Are consistently using your club. We discussed this in tip number one. If they are utilizing the services of a personal trainer or at least using the initial plan laid out during their complimentary session, their attendance will dramatically improve.

•Are getting the results that lead them to join your club in the first place.

3. Improve the Rate of New Referrals From Your Members.

If your members are getting all the things listed above, they are going to willingly provide more referrals to your club. And if your trainers are working with them on a one-on-one or small group basis, they are going to experience great results.

Your trainers can also systematically facilitate referrals by inviting clients to bring a friend, family member or co-worker to a session. This will allow the guest to experience the club as a member would rather than on a tour or by wandering around on their own during a trail membership. The guest will feel comfortable because they’re with a friend and in turn be far more likely to join you club.

4. More Clients = More Money.

If you want to reap the benefits listed previously, you need to have a higher personal training penetration rate among your members. In most health clubs the penetration rate is 2-4%. 2-4% of members utilize a personal trainer, therefore only 2-4% of those members are maximizing their results, being coached to make peripheral purchases and are great “referral champions.”

If you don’t already, begin offering one and two session per month personal training programs to members where the clients will receive monthly program design, body composition testing and goal setting. Consider offering small group personal training to bring the price point down and make it a viable option to more members. By implementing just these two strategies you should be able to push your penetration rates above 10% and start taking advantage of the benefits associated with a well-managed personal training department.

Obviously, this is not a comprehensive list of the numerous ways you can use your personal training department to improve your club’s membership and your profits, only a starting point. Take these tips, modify them to fit your club and add you own ideas to them. Before you know it, you’ll be viewing your personal training department as “control central” in your health club.

Pat Rigsby, President of The Fitness Consulting Group, has helped a hundreds of health club owners and fitness professionals grow their businesses, improve their marketing and dramatically increase their profitability. The Fitness Consulting Group is the internet premier resource for helping members of the fitness industry create and grow multiple streams of income. For more information, visit The Fitness Consulting Group’s site at www.fitnessconsultinggroup.com or get your own copy of their free special report: Health Club Profit Secrets Revealed at www.clubprofitsecrets.com/ .

One of the main reasons people start businesses is to make money. For some it’s a blessing to make money doing something they love. I’m not saying that you have to love house cleaning in order to have a successful house cleaning business; however it would be a good idea if you didn’t hate it.

How much money you make depends on how big you want your business to be. It could be a one person operation where you set up at home and service areas close to home, or you could set up a commercial office and hire people to work for you.

Here are 7 simple steps to get you started on your own house cleaning business.

1) Decide exactly what kind of house cleaning services you will offer.

Here you decided what cleaning you will do, like making beds, vacuuming, mopping and waxing floors, dusting and so on. Also note what you won’t do, e.g. laundry. You can also decide to specialize, e.g. by cleaning carpets only, or cleaning suspended ceilings only.

2) Pricing your housecleaning service.

To have an idea of how to charge for your housecleaning service, use your competition. Check your telephone directory and the classified ads section in your local newspapers for cleaning businesses, call them up (pretend to be a prospective client) and find out exactly what cleaning services they offer and how much they charge. With this information gathered decide the best price to charge for your cleaning service.

3) Workout startup costs.

For this you need to consider, tools, material, transport, advertising, insurance etc. Write down a list all the tools and material you need, like cleaners, sponges, mops, carpet cleaning equipment etc. Next find out the cost of each item on the list and write it down next to the item.

Transport: you will have to estimate your costs here. You see it depends on where your client is located and your means of transportation to get to your client. (Having your own vehicle would be to your advantage).

Advertising: You can use free advertising (word of mouth) and paid advertising (classifieds, telephone directory ads etc). Phone calls to your local newspaper and the telephone company who publish your telephone directory will tell you the cost of placing ads.

Once you’ve gathered all this information, calculate your total startup costs.

4) Name your business.

Choosing an appropriate name for your house cleaning business is important. Here are a few examples I got of the internet, ‘Maid Brigade’, ‘All Shine Cleaning’, ‘White Glove Cleaning Service’. Please avoid using ‘Your Name Cleaning Services’. Using your own name as part of your business name is over done by many house cleaning businesses. Brainstorm and come up with a name that helps you stand out of the crowd.

5) Learn the zoning regulations of your community.

Check the city clerk’s Office or your local library for a copy for a copy of the zoning laws governing your community. Your reason for doing this is that some zoning regulations prohibit home businesses in a community.

6) Do a few free cleaning jobs.

Well you’re not actually doing them for free. You’re doing them in exchange for references (these add to your credibility for future paying clients and are invaluable). You can offer these free cleaning jobs to friends, non profit organizations in your communities etc.

7) Get your first paying client then get another and another and another and so on.

Tell everyone you know that you’ve started a cleaning business and place ads in the local newspapers. In the beginning you need to spend most of your time and money getting paying clients. However, the more clients you get the less time and money you spend on marketing and more time you spend on cleaning and making your clients happy.

This is just the beginning. Once you start making money take a house cleaning business course to help you better manage your business in terms of growth, accounting, taxes, insurance better marketing strategies and more.

–

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. fayolap@yahoo.com

About The Author

Fayola Peters is the webmaster of housecleaning-tips.com. To find more information about a house business cleaning course check out her website at http://www.housecleaning-tips.com.

fayolap@yahoo.com

Often times on message boards you’ll see several reps from the
same company, making it difficult for all reps to gain enough
sales. We’ve also seen issues where some reps dominate certain
boards or even go so far as to steal potential customers and
recruits. While there is no real easy answer to this problem,
there are certain things you can do to gain your fair share of
sales.

But wait, if there are at least 2 or 3 other reps from the same
company on all the top wahm message boards you visit, how are
you going to gain all the sales possible?

Very easily - visiting at least ONE message board that isn’t
related to the wahm community. Believe it or not, there ARE
message boards our there that don’t have anything to do with
business! We aren’t saying you shouldn’t be a member of a wahm
community, because this is important to your growth as a
business woman and DOES have major benefits to you. However,
advertising to others in business is not going to create the
most sales for you. What will create more sales is being an
active member of a community that’s filled with your potential
customers without a competitor in sight.

Finding other communties outside the wahm community isn’t as
difficult as you think. There are many, many other kinds of
groups, message boards, and websites that could be of interest
to you and your future customer. Take a minute to do some
non-business surfing on the web and see what you come up with.

Six Sigma is a powerful business improvement strategy. It helps
your organization to identify, reduce, and eliminate defects
from any product, process, or transaction. More than a “quality”
program, Six Sigma is a flexible and dynamic continuous
improvement strategy and process initiative that helps your
organization uncover solutions.

For example, you may know that a particular process at your
organization is not meeting customer specification or is
otherwise not performing adequately. However, the solution is
not apparent up front. There are many variables that could be
causing the defect in the process. How do you determine what
specific action you can take to improve your process and reduce
defects? Finding that unknown solution is what Six Sigma does
best. Six Sigma is not a pre-packaged one-fits-all solution. Six
Sigma is a process that doesn’t impose a particular outcome but
discovers the previously unknown solution to a problem. It uses
a structured systems approach to problem solving that achieves
strategic business results through an intelligent step-by-step
process. A structured thinking process helps solve problems
better than an ad hoc, blank page approach.

Six Sigma leads organizations through five-steps of realization:
1. We don’t know what we don’t know. 2. We can’t do what we
don’t know. 3. We won’t know until we measure. 4. We don’t
measure what we don’t value. 5. We don’t value what we don’t
measure.

By using Six Sigma to identify and correct major problems you
create real data that uncovers previously unknown solutions to
problems - solutions that you most likely would not be able to
discover except through the Six Sigma methodology. What drives
this process is the DMAIC method. DMAIC is an acronym for five
interconnected phases of a Six Sigma project: Define, Measure,
Analyze, Improve, Control. By going through the structured
phases you discover the unknown solution to your quality problem.

First you identify the problem you need to solve. At the Define
stage of a project, you should have a defined issue or problem
you wish to overcome and improve. Once a process is selected as
a candidate for improvement, a problem statement is developed
and the objective or desired outcome is defined. Progress
measures are established and a cost/benefit analysis is
performed. Also during the Define phase, you highlight what the
project is supposed to do and how it is supposed to do it and
what metrics apply. With a clear measurable set of indicators,
the Measure phase studies the process to determine the key
process steps and variables to determine the potential ways the
process could be going wrong.

After measurements are gathered, the data is analyzed to
discover what is causing process variation. Once problem causes
are determined in the Analyze phase, you find, evaluate through
testing, and decide on creative new improvement solutions. As
you move through the Analyze and Improve stages of the process
you will identify various process improvement scenarios, and
determine which solution has the best net benefit impact to the
company. Most likely, the variation is from a completely unknown
source. Without going through the Analyze and Improve stages you
would not have known what improvement was required, much less
what categories of variables were being affected!

Six Sigma is about tackling problems with an unknown solution.
Six Sigma experts know that there are no one-size-fits-all
solutions. Six Sigma training provides participants with
enhanced problem-solving skills, with an emphasis on the
methodology for identifying and creating solutions. As Six Sigma
practitioners, you need to be agnostic. Use the best tools from
all of the various methods and apply the right solution to the
right problem. Through being agnostic and open-minded you will
discover solutions through observation and data rather than just
impose solutions from the outside. This enables you to use the
best from all of the various methods and tools available and
apply the right solution to the right problem. You will be
amazed at how well THAT works!

Peter Peterka is a Master Six Sigma
Black Belt for Six
Sigma us and has implemented Six Sigma in a variety of
organizations. For additional information for Six
Sigma Online Training please contact Peter Peterka at http://www.6sigma.us

Hello, my name is Jill and I’m a work-at-home-aholic.

All my life, I’ve worked in offices or restaurants or other
places far from home. Now, for the first time, I am
telecommuting. Sometimes I love it, sometimes I hate it. Here is
my diary:

Week one: Bliss. Peace. Self-contained, self-sufficient. I have
all I need right here in my home. I never again have to run for
the 6:30 a.m. bus. I never have to return to the cube farm. This
is the day I’ve been dreaming of. Did I mention the quiet? No
interruptions. The cat is beside me and the only sounds in the
room are purring and keyboard tapping. Sigh.

Week two: What is happening? Why won’t anybody help me? Am I
invisible? My PC crashes every hour. The techno- wizards back at
the office keep ignoring my panic-stricken e-mails. I’ve scoured
the web for an answer. I’ve gone on the message boards and
picked the brains of complete strangers. And still the crashing
continues. The cat cannot help. The mailman cannot help. The
noisy guy in the apartment upstairs cannot help. I am ALL alone.

Week three: Today, for the first time, I fell victim to
work-at-home sloth. Wrote all day in my bra and fat-day sweat
pants. Didn’t wash my hair. Brushed teeth at 5 pm. Who cares?
I’m self-contained. Self-sufficient. Nearly invisible.

Week four: Just found out the boss gave the new guy at the
office a few of my responsibilities. Great! It takes some work
off my plate. Kind of odd, though. Did the supervisor forget
that that was my area? Didn’t he like the way I was doing it? Is
everybody in the office talking about me, criticizing me, now
that I’m not there?

They’re jealous, that’s what it is. They probably think I’m
sleeping in, getting my nails done, watching the soaps on
company time. They say being alone too much can make you
paranoid. But I’m not, really I’m not. Say… you haven’t heard
any rumors, have you?

Week five: The annual office party was last night. I found out
about it this morning. Out of sight, out of mind, as they say.
It’s okay. I don’t like steak and lobster and dancing anyway.

Week six: Telecommuting has its ups and downs, but it has
convinced me to go it alone… to sever the ties with bi-weekly
paychecks, daily headaches and humiliations. It’s given me the
hankering to start my own home-based business. And, yes, I am
terrified. But like the book says - feel the fear and do it
anyway.

However, first I have to find the guts to hand in this letter of
resignation and do it with grace and class. Without
recriminations or fear. Wish me luck.

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.

Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book

Your sales copy must do the following three things

• Get the attention of the prospects
• Communicate the benefits of the product
• Persuade the prospects into the desired action

Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used

Sales letter Structure

• Header/Title
• Promises
• Testimonial
• Info product
• Benefit
• Bonuses
• Guarantee
• Summary

This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?

Header

The main function of the header/title is to grab the reader’s attention. The header should be displayed in a large, bold font. This demands your potential customer’s attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.

A Promise

This section promises the potential customer a huge benefit which is almost too good to be true. It’s ok if it’s a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline

Discover how my 5 step affiliate programme can increase your income by 10,000 a month

Testimonials

In this section you include testimonials that old/new customers have sent you about your product or service. You probably don’t have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.

Info and product

In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.

Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing

Benefit
This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it’s all true. Keeping their trust is highly important.

Bonuses

This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns

Guarantee

Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be “first timers” therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.

Summary

This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don’t they wont. Finally make it easier for them to order like an “order now” button shown below.

At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web’s top e-book publishers sales sites. You can check out my own sales page at http://www.ebookprofitmaker.com

Sales Letter generator

Ok ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here

Credit card Transactions

Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company’s, including Clickbank, have a set of rules that you must abide by to use their software. Don’t panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:

You must provide on your sales page:

• Detailed description of your product
• Buy now link
• Explain how the product will be delivered
• Mention how long the delivery will take

* remember theses are rules not suggestions

So that is everything you need to know on how to write your sales letter, hers a quick summary
We need to:

• Write the sales letter before the e-Book
• Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary
• You can have your sales letter made by Sales letter generator
• Certain set of rules should be included in the sales letter for the purpose of the credit card transaction company

David Hennebery is the owner and creator of a very successful ebook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email support@ebookprofitmaker.com or www.ebookprofitmaker.com/articleoffer.html You can start with a few dollars and a good idea to make lots of money online writing and selling your own ebook! I did and I’ll show you how. To find out more and receive a 35% discount on my new eBook for reading my article visit www.ebookprofitmaker.com/articleoffer.html