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A modern job hunting campaign is by nature often complex. While the web has offered a variety of new channels, it also creates increased competition for choice jobs and possible challenges for job hunters.

Job hunting needs to be thought of as a personal, highly aimed marketing process where you are the product. Your resume is an ad. Your extended network of contacts is your source for job information.

So where does the web fit in? At AA-Careers, we recently posted a job on a popular job board and got hundreds and hundreds responses in a week. For one opening. That’s increased job hunting competition.

Had a great candidiate contacted us ahead of our posting that ad, they could have secured the position prior to getting all that competition. How? By knowing an employee at our company who became aware of the job prior to posting. Everyone knew of the job for at least 12 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be sure to check your application matierials carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a swift triage process. How? The same way any hiring manager would. By eliminating resumes where the objective didn’t match our position description. By rejecting candidates whose cover letters gave us reasons not to engage them, like "I know I’m overqualified but I really need a job". By eliminating candidates whose documents that didn’t open properly. And by rejecting candidates who didn’t bother to spell check their cover letter and/or resume.

So the good news is that job boards give you a feel of what companies are hiring, and for what kinds of jobs. But once those jobs are posted, the competition is intense. You can still try, if you have a well thought out resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another thing to be aware of is how easily you can be investigated on the net. As we Googled several candidates, we ran into some Facebook comments that were in questionable taste. Nothing larcenous, but enough to rock our thoughts about who to hire.

AA-Careers provides a comprehensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

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You can increase your sales by neutralizing the unspoken
objections your prospects may have to buying from you …BEFORE
you ask them to buy. Neutralizing unspoken objections will
increase the sales you get from your web pages, sales letters
and personal presentations.

Neutralizing objections is easier than it sounds. Most of your
prospect’s objections to buying fall into 1 of only 3
categories. Let’s look at these 3 categories of objections
…and some proven tactics you can use to neutralize them.

1. THE MONEY OBJECTION

Most of your prospects have (or can get) the money to buy what
you’re selling. But they have a money objection. Some think your
price is too high. Others believe they can get a better value
from a competitor.

You don’t have to reduce your price to neutralize these Money
Objections. Here are 2 proven tactics that work for any business.

Enhance the perceived value of your product or service. For
example, some businesses include with each sale a manual, CD or
downloadable e-Book crammed with information related to using
their product or service.

Another effective tactic is to promote yourself or your company
as a “Specialist” catering to the special needs of a narrowly
defined targeted market. Prospects feel comfortable when buying
from somebody who thoroughly understands them and their unique
needs. They want to do business with you — even if you don’t
offer the lowest price.

Here’s a simple 3-step process you can follow to develop
yourself into a specialist:

Step 1: Divide your primary market into several more narrowly
defined specialty markets.

Step 2: Learn everything you can about prospects in each new
specialty market …and about how your product or service meets
their special needs.

Step 3: Customize your sales message to appeal directly to the
special interests and unique circumstances of prospects in each
specialty market.

TIP: If you’re attracting many prospects who really don’t have
(or can’t get) the money to buy your product or service — you
need to change your market. Target a market where prospects have
an intense desire for the benefits produced by your product or
service …AND the money to buy it.

2. THE PRIORITIES OBJECTION

Some of your prospective customer didn’t buy from you because
they put a higher priority on spending their money for something
else. You can get many of these sales by persuading them to make
YOUR product or service their priority.

For example, develop some special offers your prospects can’t
resist. Create offers so enticing your prospects feel compelled
to make your product or service their priority purchase.

TIP: Include a deadline for every offer. It forces
procrastinating prospects to make a decision. Many will decide
to buy immediately so they don’t forfeit your “good deal”.

3. THE SKEPTICISM OBJECTION

Your prospects bought things in the past that didn’t produce the
promised results. That makes them skeptical of your promises.
Some of the ways you can overcome their skepticism include:

** Eliminate any risk of loss. Guarantee your customer’s
satisfaction. Offer to refund your customer’s money if they
don’t get the results they expect.

** Prove your history of delivering what you promise. Provide
testimonials from satisfied customers as evidence you’ve lived
up to your promises in the past.

** Make yourself available — personally or by phone. This is
especially effective for Internet Marketers. Prospective
customers feel more secure when they can talk with a real person.

Neutralize all 3 of these unspoken objections before you ask
your prospects to buy. Do it in your web pages, your sales
letters, your personal presentations — every message designed
to generate sales. You’ll see an immediate increase in your
sales volume.