When Bass Don’t React Like They Should.
Everyone has their favorite fishing lure for certain conditons. You just know the lure will work when you find the same conditions in the water where it caught bass before. But, what if it don’t? What if you use that lure and cast it over and over again and you don’t catch fish?
Did you know bass can’t read? Yep, it true, regardless of what you read in all the books and magazines, that doesn’t mean it is going to work today in the same conditions. Bass never read that book and they are creatures of habit and instinct.
Let’s say it’s an early summer morning and you see ripples from baitfish on the surface. You throw that buzzbait and never even get a hit. So, you slow it down and see bass following it but still no hit. Then you slow it down some more and get a few short strikes. What do you do?
Well, if it was me, I would slow it down even more and add a trailer hook or two or even switch to another topwater lure that I could fish even slower. The hula popper comes to mind as does a jitterbug, a frog or Rapala.
You see bass again busting shad on the surface but by the time you get to where they are all action has cease. You throw crankbaits, spinnerbaits and even buzzbaits to no avail. What do you do?
More than likely the bass are suspended now in a little deeper water. Use a lure that resembles a shad and use heavier line to have more drag on the lure as it goes down. Let the lure sink and watch it for any movement at all. Just a twitch or any movement in the line at all could be a strike, set the hook. As we all know, suspended bass are more picky and strike lighter.
You are fishing deep water and you know bass are there. You try everything you have and don’t catch a fish. What do you do?
The fish are likely more finicky, try downsizing. If you’re using a spinnerbait then use a smaller more realistic spinnerbait. Try one with smaller blades. Throw it out, let it sink then pop it off the bottom or try a high speed retrieve. If that doesn’t work try a higher speed retrieve.
Bass are in shallow or clear water, you see them but can’t catch them with your usual worm or lure that you used to catch them when they were in pre-spawn, even though you’re casting the lure in front of them.
Again, try one of your old time favorites like a Rapala, Devil Horse or any bait that retrieves at a level plane. Try using a lighter outfit, maybe even a spinning outfit with flourocarbon line for farther casting distance. Now throw the bait out, let the rings go away and barely twitch the lure, it will move in one direction. Then twitch it again,it will move in the opposite direction. Now here is the good part and most important part. Let the rings disappear from the last light twitch and barely move the lure so you can hardly see it moving………this is when I get most of my strikes.
Let me say this, if you’re not catching bass with your regular conventional methods, you don’t need to do any of the above. You have one other option, you could always teach the bass to read so they know how they are supposed to act in certain conditions.
Good fishing to you!
Charles E. White has fished for almost 50 years for bass from California to Florida. In his lifetime, it is estimated that he has caught over 6,000 bass. His biggest bass is a 12 pound 14 ounce that hangs on his wall in his office.
His tips and techniques have helped many people who never fished for bass before become successful anglers.
His website is at:
http://www.bassfishingweekly.com
The great promise of online advertising has always been that
advertisers will now be able to effectively track the successes
and failures of their online advertising efforts. This promise
has been met.
Yet, for those of us who still employ offline promotions and
advertising methods, we must consider the various ways in which
we can effectively track our results in the old-world media.
TRACKING RESULTS BEFORE THE INTERNET AGE
How long has it been? Ten Years? Believe it or not, it has been
less than ten years since the Internet went mainstream.
Companies still utilize the same methods to track results as
they did before we laid our hopes on the Digital Superhighway.
TV advertisers ask you to call extension X. Radio advertisers
offer you additional savings if you tell them you heard it on
XYZ radio station. In newspapers and magazines, advertisers
suggest you clip the attached coupons.
Why do you think advertisers employ these tactics?
Simple. They need to know what advertising is bringing customers
in the front door and to their cash register.
By understanding what advertisers are bringing them customers
and dollars, they have a better understanding of where to spend
their next wave of advertising dollars. Additionally, they can
do a side-by-side comparison of their Advertising Return on
Investment (ROI) to determine which method brings them the most
percentage of return per dollar spent.
UNDERSTANDING HOW WE SHOULD MEASURE
The truth is that we really do need to know how people are
deciding to visit and buy from our business establishment.
Some consider this idea silly or even a waste of their valuable
time. Far too many people, who think of tracking in this
fashion, end up searching for a job at some point in their
future. Unless pure dumb luck is on the side of the business
owner, a business simply cannot survive if it does not track the
effectiveness of its advertising.
Somehow, some way, a business owner or his marketing staff must
look at their advertising and promotion budgets, and look at
their advertising mediums and find a way to know which is doing
the job for them and which is not.
DISCOVERING WHAT MOTIVATES OUR CUSTOMERS
Somehow, we must get our customers to tell us how they found us
and what ad motivated them to come in and purchase our product
or service.
Everyday, businesses motivate their customers to tell them how
they learned of them by having the customer call a certain
extension, offer them an additional discount to tell them which
advertisement they had heard, or to offer them a coupon to use.
Others motivate their customers to tell them how they had
learned of their business by offering a very specific product in
their advertising. They know that if someone shows up at their
business to buy a certain product, then they will know how the
person had heard of their business.
This is why you should make your radio advertising focus on a
different promotion than your newspaper advertising. Different
mediums should focus on different leader pieces so that you can
see which medium provides the best results.
UNDERSTANDING WHY WE SHOULD MEASURE RESULTS
We measure advertising results so that we can learn how to not
waste our money and to learn how to get the most bang for our
advertising dollar.
Return On Investment or ROI is the key measurement utilized to
determine the value of our advertising.
It is best to show in an example how ROI is measured.
Cost of Newspaper Advertising: $150 Number of Items Sold As a
Result: 60 Retail Price of Individual Item: $ 10 Profit on
Individual Item: $ 3
Gross Income on Items Sold: $600 Gross Profit on Items Sold: $180
In this example, you have spent $150 to make $180. Your ROI is
120%.
Cost of Radio Advertising: $ 300 Number of Items Sold As a
Result: 50 Retail Price of Individual Item: $ 20 Profit on
Individual Item: $ 6
Gross Income on Items Sold: $1000 Gross Profit on Items Sold: $
300
In this example, you have spent $300 to make $300. Your ROI is
100%.
Utilizing these two examples, you can quickly discern why and
how we are calculating ROI.
Now, some people would consider both to be good investments of
their advertising dollars. In fact, many believe that so long as
their advertising generates enough sales to break even as the
radio example did, then they consider the investment to have
been in their future rather than their present. So long as you
do not lose money on the transaction, then you should at least
be willing to continue with the advertising medium that was used.
However, over time, you might find that the newspaper
advertising will continue to provide the 120% ROI. If that is
the case, then your newspaper advertising should take more of a
center stage in your advertising efforts so that you can develop
more profits which can be used to increase your dollar
investment into your advertising.
WELCOME TO THE WORLD OF TRACKING YOUR OFFLINE PROMOTIONS
With this introduction, you should now have available to you the
knowledge necessary to introduce tracking into your marketing
efforts. Those who take the time and effort to advertise and
track their results will benefit more than you can imagine.
Truth be known, a single person with a dream today started every
big corporation in the world many years ago. Each of these
corporations grew from a fledgling operation to a economic
powerhouse by tracking and tweaking their Advertising ROI.
Every corporation and small business who will remain in business
through the long term will be tracking their advertising and
promotional efforts today. It is an investment into their future
success. If you make the same kind of investment of time and
cash resources, you too will be making an investment in your
future success.
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and Infospace
Product Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of users
Travel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelers
Directory Submit: Powered by the powerful Yahoo! Search, submit your business information in Yahoo! Directory.
Each category is defined to meet the requirement of a certain type of advertiser and you would need to first decide your category before proceeding further. Once you have decided which category suits your requirements best, you can proceed to set up your marketing campaign at Yahoo!.
Other than the above categories of advertising Yahoo! also provides the option for providing Local Advertising and Search Submit. Local Advertising is again split into two sub-categories of Local Sponsored Search and Local Listings. This is very beneficial for businesses having local presence and they can catch users who are searching for a particular service or product in a locality and the costs of advertising in this section is probably one of the most affordable for an online campaign.
Search Submit on the other hand provides Search Submit Express and Search Submit Pro both of which are purely related to getting your site put on the search results of a group of top search engines.
If you are confused with the various types of products being offered with Yahoo! Search Marketing, you can use their online tool to help you determine which product suits you the best. All you need to do is answer a few simple questions and the wizard will recommend the products which suit your requirement best. All products of Yahoo! Search Marketing provide detailed analysis of traffic coming to your website which helps you make further decisions on your online marketing campaign.
Should you have a budget of over $10,000 per month for online advertising, you can contact Yahoo! sales team for a customized package that better suit your business.
Though Yahoo! Search Marketing programme sounds a bit complicated, it has some excellent Marketing Tools to help you go through the entire programme with ease. The two components are a Marketing Console which tracks how effective your various campaigns are and provides you with detailed information on them. This is definitely a time-saving application as you can see the end results of your campaigns in a jiffy. The other application is Search Optimizer which helps you get the maximum return of investment out of a Cost Per Acquisition (CPA) campaign.
The sign up process requires you to create an account and deposit funds in the account via a credit card and choose one of the many marketing products described above.
Matt Bacak became “#1 Best Selling Author” in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his
website at http://www.powerfulpromoter.com or http://promotingtips.com