Making-Money-Month Is Now!

It’s Never too Early:
We often talk with companies who aspire to reach many of the same goals we’ve achieved with email - regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us - but yet object on the grounds that they ‘aren’t ready.’ Baloney! Email marketing is incredibly easy to get started - and in our opinion it is most effective when it is done with a philosophy of simplicity

Frequent Contact is Key:
Email marketing does not work as well for a one-time quick hit marketing strategy. Email allows you to build a regular, ongoing dialogue with your best clients and prospects. And that becomes self-selecting - those who most wish to do business with you will appreciate the regular communications. Those who do not can opt-out. It truly is a win-win.

Be Regular:
One of the real keys to success is how frequently (or not) you communicate. We occasionally provide special alerts, but generally, for us, once a month is plenty often to communicate. I firmly believe - and our results have confirmed - that regular but respectful communication is optimal.

Content is King:
Ultimately, for professional service firms like ours it is ideas that build relationships - and ideas are driven and supported by content. We strongly recommend the creation of a regular communications vehicle - whether an e-Newsletter or other vehicle. It has worked for us and it works for a number of our clients.

Be Brief:
We also have found that it is critical to keep the content out of the newsletter. While this may seem to be a contradiction to the previous point, it is not. You should let people know about your ideas, but not force them down their throats. Use the newsletter to point to your content (on your site or elsewhere) but don’t try to cram it all in. It shouldn’t take someone 10 minutes to decide if your newsletter is worth a read. An overly long, dense, hard-to-read newsletter simply wastes people’s time. In addition, by keeping the content external, you can use click through analytics to see who is really interested in what content - and tailor your follow-up appropriately.

Keep it Entertaining.
We’re shocked by the number of dry, boring newsletters that clog our inboxes. We subscribe to many newsletters to keep up on our competitors, but we usually only read those that keep us entertained. Try adding a bit of humor if possible.

Don’t Hard-Sell.
The flip side of the coin is when we see companies who feel as though they need to close business in every sentence. Email marketing is about relationship building, and it is something you’re doing for the long- term - not a quick revenue hit. Even for consumer- oriented retailers, this fact still holds true- customer relationships are profitable when they are long-term, so your marketing efforts need to be oriented that way.

Chris Swemba is the founder and CEO of Kinetica Media, an internet marketing company that develops and implements affordable internet marketing and website design services. Please visit www.kineticamedia.com for more information on our website design, logo design, email marketing and search engine marketing services.

If you utilize a computer at home or work it is likely that you use email. Email is an electronic message that is sent from one computer to another following a specific protocol (Simple Mail Transfer Protocol or SMTP). As email’s popularity has grown so too have the inherent problems with email.

In order to send email you must have the exact spelling of the email address. If there are any typographical errors in the recipient’s email address then an unintended recipient could receive the email message. When creating an email address avoid characters that cause confusion, like the number 1 (one) and the letter l (el), computer fonts often cause those two characters to have similar appearances. Try to create an email address that cannot easily be misspelled.

As email has become a popular communication medium the email address should not be too long or complicated, but easily said in a phone message. Choose an email address that is easy for others to remember, as a pen is not always handy.

Unfortunately spam, unsolicited email has become common place, though many countries are taking action to make spamming illegal, these measures will unlikely have any short term effect on your email inbox. Many email clients that are used to read and respond to email messages, include basic filtering options that will sort your email messages into folders, based on rules that you define. Email messages can typically be stored and filtered by sender, subject and contents. There are also a number of 3rd party tools available for limiting the amount of spam received. Spam filters typically use different filtering technologies. When evaluating whether a spam solution fits your needs consider sorting filtered email into a specific mailbox for review prior to deletion. This will prevent any important messages from being unintentionally deleted.

As with almost anything, the best defense is a good offense. It is best not to post your email address in public forums, where spammers can harvest it. If you have a website consider typing out the email address: ‘name at domain.com’, without using the “@” symbol, as this will prevent the address from being abused by email harvesting bots. Another alternative is to provide a contact form rather than an email address.

Resources: Email Clients - http://www.messaging-software.net/e-mail-client-software.htm

Spam Filters - http://www.email-software.org/spam-filter-software.htm

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

Many people are interested in getting new residential
mailboxes. There are, however, so many to choose from. This
can make it hard for many people to decide what kind they
should buy. If this sounds like you, please read on for
some valuable information about residential mailboxes.

The most common type of mailbox is a metal mailbox. They
are some of the most inexpensive to purchase, but they are
prone to rusting. You can get them in a variety of colors,
some even with cute designs.

Vinyl is a style that is gaining in popularity. It is a bit
more expensive; however they tend to last a very long time.
They are rust free, maintenance free, and you never have to
repaint them.

Plastic is a style that is also recently gaining in
popularity. It is also one of the cheapest residential
mailboxes available. They are durable and light weight for
easy installation.

For those of you who are fearful of you mail being stole,
you can purchase a security mailbox. These have a locking
mechanism incorporated into them. This way you can be sure
you are the only one able to obtain your mail. Keep in mind
that these are very expensive.

The above were all of the most common types of residential
mailboxes available to you. Now that you know a bit about
them, you can make a decision as to which is the best for
you. Take your time and be sure to make a wise decision.

You can now browse our large selection of
Residential Mailboxes online. To view our complete and
comprehensive selection of Residential Mailboxes, visit:
http://mailboxes-for-sale.partnersinsuccess.net/

You can increase your sales by neutralizing the unspoken
objections your prospects may have to buying from you …BEFORE
you ask them to buy. Neutralizing unspoken objections will
increase the sales you get from your web pages, sales letters
and personal presentations.

Neutralizing objections is easier than it sounds. Most of your
prospect’s objections to buying fall into 1 of only 3
categories. Let’s look at these 3 categories of objections
…and some proven tactics you can use to neutralize them.

1. THE MONEY OBJECTION

Most of your prospects have (or can get) the money to buy what
you’re selling. But they have a money objection. Some think your
price is too high. Others believe they can get a better value
from a competitor.

You don’t have to reduce your price to neutralize these Money
Objections. Here are 2 proven tactics that work for any business.

Enhance the perceived value of your product or service. For
example, some businesses include with each sale a manual, CD or
downloadable e-Book crammed with information related to using
their product or service.

Another effective tactic is to promote yourself or your company
as a “Specialist” catering to the special needs of a narrowly
defined targeted market. Prospects feel comfortable when buying
from somebody who thoroughly understands them and their unique
needs. They want to do business with you — even if you don’t
offer the lowest price.

Here’s a simple 3-step process you can follow to develop
yourself into a specialist:

Step 1: Divide your primary market into several more narrowly
defined specialty markets.

Step 2: Learn everything you can about prospects in each new
specialty market …and about how your product or service meets
their special needs.

Step 3: Customize your sales message to appeal directly to the
special interests and unique circumstances of prospects in each
specialty market.

TIP: If you’re attracting many prospects who really don’t have
(or can’t get) the money to buy your product or service — you
need to change your market. Target a market where prospects have
an intense desire for the benefits produced by your product or
service …AND the money to buy it.

2. THE PRIORITIES OBJECTION

Some of your prospective customer didn’t buy from you because
they put a higher priority on spending their money for something
else. You can get many of these sales by persuading them to make
YOUR product or service their priority.

For example, develop some special offers your prospects can’t
resist. Create offers so enticing your prospects feel compelled
to make your product or service their priority purchase.

TIP: Include a deadline for every offer. It forces
procrastinating prospects to make a decision. Many will decide
to buy immediately so they don’t forfeit your “good deal”.

3. THE SKEPTICISM OBJECTION

Your prospects bought things in the past that didn’t produce the
promised results. That makes them skeptical of your promises.
Some of the ways you can overcome their skepticism include:

** Eliminate any risk of loss. Guarantee your customer’s
satisfaction. Offer to refund your customer’s money if they
don’t get the results they expect.

** Prove your history of delivering what you promise. Provide
testimonials from satisfied customers as evidence you’ve lived
up to your promises in the past.

** Make yourself available — personally or by phone. This is
especially effective for Internet Marketers. Prospective
customers feel more secure when they can talk with a real person.

Neutralize all 3 of these unspoken objections before you ask
your prospects to buy. Do it in your web pages, your sales
letters, your personal presentations — every message designed
to generate sales. You’ll see an immediate increase in your
sales volume.