Making-Money-Month Is Now!

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.

Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book

Your sales copy must do the following three things

• Get the attention of the prospects
• Communicate the benefits of the product
• Persuade the prospects into the desired action

Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used

Sales letter Structure

• Header/Title
• Promises
• Testimonial
• Info product
• Benefit
• Bonuses
• Guarantee
• Summary

This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?

Header

The main function of the header/title is to grab the reader’s attention. The header should be displayed in a large, bold font. This demands your potential customer’s attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.

A Promise

This section promises the potential customer a huge benefit which is almost too good to be true. It’s ok if it’s a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline

Discover how my 5 step affiliate programme can increase your income by 10,000 a month

Testimonials

In this section you include testimonials that old/new customers have sent you about your product or service. You probably don’t have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.

Info and product

In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.

Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing

Benefit
This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it’s all true. Keeping their trust is highly important.

Bonuses

This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns

Guarantee

Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be “first timers” therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.

Summary

This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don’t they wont. Finally make it easier for them to order like an “order now” button shown below.

At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web’s top e-book publishers sales sites. You can check out my own sales page at http://www.ebookprofitmaker.com

Sales Letter generator

Ok ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here

Credit card Transactions

Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company’s, including Clickbank, have a set of rules that you must abide by to use their software. Don’t panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:

You must provide on your sales page:

• Detailed description of your product
• Buy now link
• Explain how the product will be delivered
• Mention how long the delivery will take

* remember theses are rules not suggestions

So that is everything you need to know on how to write your sales letter, hers a quick summary
We need to:

• Write the sales letter before the e-Book
• Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary
• You can have your sales letter made by Sales letter generator
• Certain set of rules should be included in the sales letter for the purpose of the credit card transaction company

David Hennebery is the owner and creator of a very successful ebook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email support@ebookprofitmaker.com or www.ebookprofitmaker.com/articleoffer.html You can start with a few dollars and a good idea to make lots of money online writing and selling your own ebook! I did and I’ll show you how. To find out more and receive a 35% discount on my new eBook for reading my article visit www.ebookprofitmaker.com/articleoffer.html

Over the years, several books and countless magazine and newspaper articles have been written about Southwest Airlines. Numerous MBA programs highlight the Southwest structure, its culture, its CEO, its low fares and other reasons as to why it is the bright spot in an otherwise dismally performing industry. Fortune magazine calls Southwest Airlines “the most successful airline in history.” With a market value greater than the rest of the U.S. airline industry combined, Southwest Airlines is an amazing company with amazing management practices. No one, however, has completely captured the real explanation of why Southwest succeeds.

In a previous review, I highly recommended NUTS! (Southwest Airlines’ Crazy Recipe for Business and Personal Success). This laugh-a-page, inspirational book captured all the delicious myth, disarming magic, original insights, and upbeat stories of a high-energy, caring, playful culture that’s sometimes hard to believe. I enjoyed it thoroughly and recommended it to anyone and everyone striving to create and maintain a successful and productive culture.

Now comes The Southwest Airlines Way … an in-depth profile, based on eight years of field research on the airline industry. In this book, the author, Dr. Jody Gittell, has managed to identify and even quantify the powerful formula of Southwest’s success. This effortless read is filled with actual examples of business processes at Southwest as compared to other airlines. You can easily see how basic practices based on internal values at Southwest, such as investing in leadership development and people, have made such a big difference. In fact, the findings reveal that Southwest’s success is due to building high performance relationships with its people, customers, unions, vendors and suppliers, and the public in general.

Full of frontline tales of Southwest’s innovative management style, this compelling book unveils the secret ingredient, high performance relationships, that has enabled Southwest to sustain a steady 10% to 15% rate of growth throughout its 32 year history while also turning a profit when few others can manage to break even. This great read reveals 10 practices that Southwest Airlines uses to build high performance relationships, and how they can be implemented in any organizationwith dramatic results. The good news is that Dr. Gittell clearly identifies and explains each of these practices in a highly readable way that is also backed with data. The hard part is that these are not quick fixes and that the evidence indicates that most, if not all, of the practices must be adapted/adopted if another organization is to duplicate the success of Southwest.

This no-nonsense analysis takes a more serious look at the airline that continues to fascinate friend and foe alike. Learn why Southwest Airlines is valued higher than all other major U.S. Passenger air carriers combined. Learn how, in the wake of 9-11, Southwest could keep all of its employees working and continue its unblemished record of growth and profitability as other airlines laid off thousands, begged Congress for money, and filed Chapter 11 bankruptcy protection. Learn how American, Continental, United and other airlines have tried to imitate Southwestand why they have failed.

You may not find yourself laughing as often as you did while reading NUTS!, but you’ll certainly walk away with a greater respect and much deeper insight into the unique culture that will undoubtedly continue to fascinate everyone for decades to come.

More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/.

Reprint Information

Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:

• article in its entirety;
• byline of the writer;
• information about the writer, which is available at the end of each article; and
• contact information, including our toll-free phone number in the U.S. (800-886-2MAX) and link to our website - www.AchieveMax.com.

We would appreciate a tear sheet or electronic copy of the articles you reprint.

Harry K. Jones is a professional speaker and consultant for AchieveMax^®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.

Eu era um garoto prodgio, inventor que tinha boas idéias e
timas tecnologias.

Tinha um carro diferente. Ele tinha a possibilidade de voar até
o espao.

Estava com uma garota e fizemos uma pequena viagem para o espao
exterior, porque haviamos nos encontrado com alguns aliengenas.
Eles queriam trocar algumas tecnologias e me interessava
especialmente a de teletransporte. Eles nos deram as coordenadas
de uma estao espacial e fomos para l.

Quando chegamos l, encontramos um bar muito parecido com o bar
de Star Wars. Estava cheio de gente estranha, encontramos até um
astronauta da Mir… Esta estao estava no limite da atmosfera.
Estava enterrada em uma espécie de casca grossa que cobria TODO
o Céu… Parecia um sonho maluco, tipo aquele filme que a vida
do cara era 100% dentro de uma redoma.

Minha ateno veio de uma prateleira cheia de brinquedos que
ficavam falando e pulando… Eu… Eu… Eu… Peguei um e ele
parecia vivo e satisfeito por o ter escolhido. Pensei - Que
robozinho interessante. Na etiqueta dizia que no funcionava na
terra. Legal.

Deixei o brinquedo de lado e fui procurar os alienigenas. Ela
uma turma até legal e um tanto animada. Estavam em um canto
bebendo algumas coisas estranhas e balanando se estivessem
rindo. Me aproximei e o que pensava ser o chefe olhou para mim e
me convidou a sentar.

Ento acordei…

Estou pegando diversas idéias e colocando no papel… estou
juntando para escolher um ou mais temas para escrever um
romance…

Given the rather toxic environment we live in today and the plethora of unknown substances and chemicals that are included and lodged in the things we eat, the water we drink and the air we breathe, it is necessary that everyone undergo some sort of detoxification program at one point in their lives to stay healthy.

Most detox programs start with strict diets, which not just benefit and strengthen our blood circulation, kidneys, liver, bowels and lungs, but our general health in the long run.

Getting Started, Slowly

There are a number of detox plans you can take, but each one differs from the other in terms of how they are designed to cleanse your body. Some detox programs concentrate on flushing out toxins from your bowels, while some focus their attention on your liver, blood or skin.

If you combine these detox plans, you will be able to jumpstart your bodily functions and restore your health to its maximum level. Why, you can even look a whole lot younger after. Of course, you have to combine your detox diet with proper exercise, rest and positive state of mind.

Detox is equivalent to giving your body a break. By staying away from foods that are a challenge to metabolize and taunt your blood sugar levels, you will be able to generate enough energy required to regenerate and cleanse yourself.

Your Liver is Your Best Asset

Even if our bodies already have built-in detox systems, we still need to detox once in a while. The most important organ you should consider when thinking about starting a detox diet is your liver and how it will thank you dearly after.

Our livers rarely complain when we abuse our bodies, but it is actually the most hardworking of all our internal cleansing organs. It produces heart, balances cholesterol levels, makes the bile we need to digest fat, processes proteins, stores vitamins and activates our hormones. Apart from the that, the liver also filters out all the bad elements we put into our bodies by drinking alcohol, smoking or inhaling chemical substances.

While our livers can still function despite a lot of damage, once you’ve started feeling sluggish, digest poorly, have dull skin and start developing dark eye circles, it’s time to reward it for its hard work by undergoing a detox phase.

Seek Help

You can start your detox program by searching for information on the Internet or by asking your doctor for advice. Foods that aid in effective detoxification include those that are limonene-rich like lemons, or slightly bitter veggies like fennel, broccoli or artichokes. Water is also a no-fail beverage. But if you truly want to get the maximum benefits out of your detox plan, seek professional assistance.

It is important to note, however, that people usually experience some form of nausea or headache while undergoing a detox process. This is because of the toxins released. If this happens to you, slow down on the program and start again very gradually. Your body will need to be properly primed and readied for the detox program so it can respond well. You simply can’t demand your body to cleanse itself immediately.

Good health is not that difficult to achieve. You just have to keep your body healthy inside and out. Do this through proper exercise, enough rest and a healhty diet. Of course, a good detox program will also work wonders.

I just read an MSN money article (11/8/05) that said if you make less than $57,343 annually, you either are already or soon to be behind the “financial eight ball”. Not to mention, the article cited according to 2003 IRS statistics, 75% of Americans fall into this category.

The article’s conclusion? Though Americans in the top 1-25% over the last 10 years have and continue to expand their purchasing power, those in the 75% are increasingly at risk of losing purchasing power especially given increasing energy and medical costs. That’s not to mention the outsourcing and downsizing of jobs, the loss of company pension plans and unrelenting increases in college tuitions, property taxes, homes, automobiles and grocery bills.

Growing statistical evidence adds credibility to the mounting financial challenges faced by the majority of Americans. How could this be in the land of the American Dream and why does the slide into dire straits seem like a slow-motion inevitability for so many? Where are our leaders when we need them to lead us to a safe harbor?

Unfortunately, the various solutions offered by well-meaning financial professionals do not stop the bleeding. Have you noticed? For example, debt-consolidation, bankruptcy, budgeting and frugality measures, downsizing and responsible credit use may help for a while but remain Band-Aid measures, at best.

As usual, there is a reason for that. No problem in life, financial or otherwise, can truly be effectively reversed without first unearthing its root cause.

We spend most of our waking lives earning and spending money one way or another. Yet, almost all of us do so without understanding the role money plays in the context of a global monetary system. Nothing occurs in a vacuum - especially money! The truth is, you and I are not fully informed about how money works until we have taken into consideration the system of which it is a part. For example: You can discipline a child who is exhibiting behavioral problems at school but, truth is, the discipline will have little, if any, long-term effect. To impact the problem so that the child shows meaningful improvement requires knowledge of the child’s home life and the family system in which he or she lives.

Planets don’t magically rotate and revolve. They’re influenced by the gravitational pull of other planets and stars. Animals, plants, water and air are hardly mutually exclusive from one another. They’re all a part of the eco-system that surrounds us. If something occurs to dramatically affect one then there will surely be an effect on all the others. We’re taught these things when we’re young and eventually they become a part of that largest of all libraries, common sense.

Incredibly, when being taught about money, either by family, friends, universities, or the school of hard knocks, most of us are never educated about the larger framework within which money exists. The result? Our important financial and life decisions are made without the benefit of complete, accurate information about money.

The monetary system I refer to is global in nature with operations in 17 countries, including the United States. Commonly known as The Federal Reserve Banking System, it functions via a network of what are called central banks. Central banks worldwide use a system called fractional reserve banking to put money into circulation and are the only authorized banking entities able to do so. The process of issuing currency begins with a government’s request to borrow money from a central bank. Of course, money borrowed by a government must be repaid with interest.

This procedure eventually trickles down to the consumer who requests a loan from their local bank. In other words, ALL money, everywhere in the world goes into circulation at the time it’s borrowed. The borrowing process multiplies the volume of currency in circulation while simultaneously causing money’s value to decrease over the course of time from the cumulative affect of compound interest. (Think loss of purchasing power.) Take a look at any U.S. paper currency and you will see the words “Federal Reserve Note” prominently stated. A note represents credit, requiring repayment. Every time you make a purchase you do so with an IOU!

Here’s the rub. That one-dollar IOU in your pocket is no longer worth the one dollar it started out as in 1913 when The Federal Reserve Bank began in the United States. Nearly 100 years later after the issuance of gazillions of dollars in loans (that had to be repaid with interest), expert consensus is that a dollar now has the purchasing power of between only 5 and 13 cents. (Think: Money depreciates like a car!)

Now back to those 75% of Americans. Without understanding the personal implications of currency creation’s built-in hidden inflation, going forward…we’re all in duck soup! This missing piece of information about how money works, not only fully informs us, but also calls us to make course corrections regarding how we think about, spend, earn, save and invest money.

Since traditional financial solutions do not rest on the root cause, they also fail to solve the magnitude of the problems families and individuals face today. If Americans (and people worldwide) desire to maintain or regain their financial equilibrium, they need to seek out personal finance approaches based on the full story about money. No one is immune to the effects of hidden inflation.

That being said, your financial advisor is still likely to tell you otherwise…that if you do what he or she says, everything will be fine.

Susan Boskey is author of the book, The Quality Life Plan: 7 Steps to Uncommon Financial Security http://www.alifestylerevolution.com